Central and peripheral routes to attitude change authors petty richard cacioppo john it is not so surprising that research on attitudes and persuasion would reemerge as a central concern of social psychology we believe that human feelings beliefs and behaviors whether in the domain of interpersonal relations e g marriage . Communication and persuasion central and peripheral routes to attitude change authors view affiliations richard e petty john t cacioppo we began our studies of persuasion at a time when social psychology was in crisis and interest in research on attitude change in particular was declining as we write this we are aware of six new . Communication and persuasion central and peripheral routes to attitude change springer series in social psychology kindle edition by richard e petty john t cacioppo download it once and read it on your kindle device pc phones or tablets. Die zentrale verffentlichung dieser persuasionstheorie ist das 1986 erschienene buch communication and persuasion central and peripheral routes to attitude change in diesem schlsselwerk der medienwirkungsforschung werden das elm und seine basiskonzepte theoretisch definiert und durch eine vielzahl empirischer studien untermauert. Communication and persuasion has 3 ratings and 0 reviews it has been over 10 years since we initiated work on our first series of collaborative experime
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